ChatGPT helps you work. Who answers your customers?

You already use ChatGPT for emails, quotes and the odd awkward reply. It's good at that. So why not let it answer your customers too?

The short answer

Keep ChatGPT for your own work: CA$25 a month on Plus, or CA$27 a seat a month on Business billed yearly¹.

It works for the person typing.
Your customers need something else: an agent that answers in your business's name.
It answers from rules you've approved, with a person a step away.
Pick ChatGPT for writing and thinking.
Pick a business agent when messages need answers you can't give in time.

Which one, for which job

Pick ChatGPT if the work is yours: drafting, planning, reading a contract, writing a reply you'll send yourself.
Plus is CA$25 a month for one person¹.
The detail
On personal plans your chats can be used to train OpenAI's models unless you switch that off²; Business doesn't train on your business data by default¹.
Pick a business agent if customers need answers in your business's name when you can't give them.
That's a different job.
The detail
It speaks for the business, follows rules you set, hands off to a person, and someone has to check what it said.
Use both if you're like most owners.
ChatGPT at your desk, an agent for your customers. They don't compete.
Neither yet, if you can answer every message yourself the same day.
Customers like a person.
The detail
87% told Gartner that access to one is essential when companies use AI for service³. If that's you already, keep doing it.

Who it works for, what it costs, who checks it

ChatGPT plans as OpenAI states them, read 27 October 2026, beside a business agent¹²
What	ChatGPT Plus	ChatGPT Business	A business agent
Price	CA$25 a month¹	CA$27 a seat a month billed yearly, CA$34 monthly¹	Depends on who builds and runs it; ask for the whole year
Who it's for	One person¹	Teams of 2 to 200¹	Your customers
Whose voice	Yours, when you paste its words	Your team's	Your business's, in its name
Your chats and model training	On by default; you can switch it off²	Off by default for business data¹	Ask whoever runs it, in writing
Getting your data out	Self-service export²	Through your workspace owner²	Ask before you sign: the conversations and the rules
Who checks its work	You, every time you read it	You and your team	Ask who reads what it sent, and how often

What customers say about bots

In Gartner's survey of 3,566 customers in February and March 2026, only 27% said they'd try a chatbot again after a bad experience³.

The detail

And 87% said access to a person is essential when companies use AI for service³.

So whatever answers your customers has to know where its job ends and hand over cleanly, every time.

The detail

That means a name, a number, and the conversation so far, so nobody has to repeat themselves. When Air Canada's website chatbot got a fare policy wrong, a tribunal ordered Air Canada to pay⁴.

A year for three people in the office

Example

Three ChatGPT Business seats billed yearly: 3 × CA$27 × 12 = CA$972 a year¹.
Three Plus accounts: 3 × CA$25 × 12 = CA$900¹.

The detail

Business costs CA$72 more a year for the three, and keeps your business data out of training by default¹. Either covers your team's own work. Answering customers in your business's name is a separate job, priced by whoever builds it.

Leaving later

On Plus you can export your own chats; on Business, exports go through the workspace owner², so make sure that's someone in your business.

The detail

With any agent that talks to customers, ask before you sign who keeps the conversations and the rules, and how you'd take them with you.

Where we fit

Otto is the agent we run for our clients: it answers in the business's name, only from what the owner has approved, with a person behind it who answers for what it says.

The detail

Keep using ChatGPT for your own work. We don't publish a price, because every system is scoped to the business it runs.

All comparisons